Understanding Audience-ology

This week we have a fascinating talk with Kevin Goetz, Founder & CEO of Screen Engine/ASI and Author of Audience•ology. Kevin Goetz has worked in the 'movie research' industry for more than thirty years. Today, we hear Kevin's stories of what it means to be an additional stakeholder in the filmmaking process as a person who interviews the audience and gives feedback to filmmakers.

https://youtu.be/hBNthQuRAEQ

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