Hello Sunshine. Hello Beaucoup Bucks.

This week we talk about what's happening with this Black Widow - Scarlett Johansson lawsuit with Disney and really wondering "Is this an actress-only situation that's happening?" — Dwayne Johnson gave us something to think about. Hello Sunshine though, Reese Witherspoon's company, sold for some beaucoup bucks last week — and that's a really interesting move and opportunity for new influencers to play in the field as well as looking at actors and actresses' careers and how they played themselves out. And lastly, Universal Pictures showing how a traditional marketing campaign can still work with their #BossBaby release! (Shout out to Entertainment Strategy Guy for his great newsletter on this!)

https://youtu.be/r2fjxKC8bT4

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Connecting the Dots

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Disney gets caught in Scarlett’s Web